Nexus 10, Nexus 7 are here -- now all they need are apps

The lack of apps for Android tablets has long been a reason why the iPad still reigns supreme. But Google hopes that will change with its new Nexus tablets

The Nexus 10 features a nicer display than the iPad.

(Credit: Google)

With an expanded line-up of Nexus tablets, Google isn't just making a case for Android tablets to consumers, it's courting developers, too.

In the Nexus 10, Google and Samsung managed to put together a tablet that outdoes the newiPad both in screen resolution and price. Google and Asus shoved in another 8 gigabytes in the Nexus 7, and added a 32 GB version in addition to cutting their prices, both of which are at a considerable discount to the upcoming iPad Mini. The message is clear: Google is willing to go all out in establishing a beachhead in the tablet business.

Unfortunately, it's software, and not hardware, that continues to be the key problem for Google. Android tablets have struggled to make a real impression with consumers because there is a dearth of apps built specifically for tablets on Android. While the hardware and specs are great for the gadget enthusiasts and hardcore Android crowd, most consumers would just opt for the device that can do the most.