Hidden in Facebook's S-1, a Massive Shift in 2011
Facebook underwent two massive shifts in 2011, the details of which are hidden in the company's S-1 filing.
At the beginning of the year, the fast-growing
social network had most of its users in the U.S., Canada and Europe, the
regions where it got its start.
By the end of the year, most Facebook users
were elsewhere -- in Asia, Latin America, Africa and the Middle East.
What's more, that shift continues: Emerging markets grew three times
faster than the U.S., Canada and Europe in 2011.
That wasn't all. At the beginning of the year, a third of Facebook's users accessed the service through a cell phone or another mobile device at least some of the time. By the end of the year, more than half did.
Many of the numbers come to light on page 44 of Facebook's S-1, where it charts the locations of its monthly active users. A Facebook executive told CNBC in late 2010 that a third of Facebook's user base accessed the site through mobile devices; the S1 notes that more than half of Facebook's 845 million users accessed it through a mobile device in December.
That wasn't all. At the beginning of the year, a third of Facebook's users accessed the service through a cell phone or another mobile device at least some of the time. By the end of the year, more than half did.
Many of the numbers come to light on page 44 of Facebook's S-1, where it charts the locations of its monthly active users. A Facebook executive told CNBC in late 2010 that a third of Facebook's user base accessed the site through mobile devices; the S1 notes that more than half of Facebook's 845 million users accessed it through a mobile device in December.
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